Our Brands - Spotlight on HEVEA
HEVEA Began As A Question
The HEVEA brand began with founder, Terese Hoffeldt, who started HEVEA shortly after becoming a mother and wishing to make a difference in the world. Like many mothers before her, Terese started questioning whether she was doing the very best she could for her daughter and started questioning whether the items she was surrounding her with, were the right ones.
Terese found herself looking for an alternative to the many plastic products she was giving her such as toys and dummies, and when she saw the endless possibilities that natural rubber has to offer, she knew she had found her alternative, and the vision of HEVEA took shape!
HEVEA Striving To Be Better
The HEVEA story is all about leaving a positive fingerprint on the world, and creating a more mindful way of taking care of the planet we will leave for future generations. The HEVEA brand was born of an urge to do better.
The lack of natural options available was what made the brand turn to Hevea Brasiliensis – natural rubber which can replace many forms of plastic. Hevea decomposes naturally and can be reused to make new products.
The natural rubber the hevea tree produces is the foundation of all the products in the HEVEA range. All HEVEA products are made from the natural rubber sap and the wood, which is biodegradable. Using natural rubber, rather than synthetic rubber made from oil, acts against climate change by increasing the number of trees and cutting back on the use of fossil fuels. Great for the environment!
Geographically, the HEVEA mix is unique. While the hevea trees grow mainly in Southeast Asia, and much of the production of HEVEA products requires skills and facilities found close to the plantations where the hevea is harvested, the brand's design philosophy is inherently Danish. Unifying beautiful design with clear functionality is at the core of the renowned Danish design tradition, and it is clear the HEVEA brand commits to this in discovering and developing innovative, long-lasting and sustainable products.
The HEVEA Sustainability Commitment
HEVEA strives to be a truly sustainable brand and does all it can to be a responsible company through all their business practices, continually looking for innovative ways to reduce, re-use, recycle and up-cycle where possible.
Recycling is essential for HEVEA, and as a brand they encourage and support their manufactures in recycling their production lines, by asking for ISO certification to ensure their suppliers approach to sustainable production is in line their own, and of the high standard the brand expects.
If this is not enough, HEVEA reuses all packaging. They save and reuse leftovers from their packaging for business cards, post cards and in-store material etc and encourage us all to reuse our packaging as well!
All HEVEA packaging is FSC® certified and the film used on their packaging is sourced from the only global supplier of 100% biodegradable film, so it is eco-friendly and sustainable too! The FSC® trademark on paper is a guarantee that the paper (or timber) comes from a responsibly managed forest, which helps prevent deforestation and degradation.
HEVEA is a sustainable choice that unites innovation, Scandinavian simplicity, love of nature and the pure joy of Danish design into the safest and most eco-friendly products for babies and toddlers.
The HEVEA hope is that that their focus, hard work, and sustainable products, will help us leave an environmental fingerprint for future generations to be proud of.